I Stopped Building Funnels. I Started Building TRUST.

For years, I operated like every other marketer. I chased "Growth at All Costs." I measured success in clicks, conversions, and quarterly spikes.

But I saw the cracks forming.

As AI deepfakes and algorithmic manipulation began to flood our feeds, I realized the old playbook was broken. Marketing wasn't just influencing people anymore; in many cases, it was exploiting them.

I saw brands burning their reputation for a quick sale. I saw founders terrified of AI "hallucinations" destroying their credibility.

So, I pivoted.

I dismantled my general agency model to focus on one thing: Trust Architecture.

Today, I don't just "run ads." I install ethical governance systems that protect your brand from the risks of the AI age. I help founders and non-profits grow without the guilt, using the frameworks detailed in my book, The Urgent Need for Ethics in Marketing.

My philosophy is simple: Trust is the new currency. If you lose it, no amount of ad spend can buy it back.

Strategy sessions are capped to ensure every client receives my full attention. If the calendar is greyed out, I am currently at capacity.

My Marketing Oath

I pledge to prioritize well-being over short-term gain. I will not promote products that exploit vulnerable audiences. I will present accurate information, respect privacy, and ensure all AI usage is transparent.

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