The Ethical Marketing Audit Engine

Subjective opinions don't protect you from risk. You need a forensic stress-test.

Most audits just look at conversion rates. We look for liability. I run your entire customer journey through the proprietary 9-Point Risk Assessment built on the Ethical Frameworks from my book, The Urgent Need for Ethics in Marketing. We dismantle your messaging to identify hidden "Dark Patterns," trust gaps, and regulatory blind spots before they damage your reputation.

• Vulnerability Scanning: Detecting unintentional exploitation of audience fears or addictions.

• Claim Substantiation: Verifying that every "Best in Class" claim is backed by evidence, not hype.

• Dark Pattern Removal: Identifying and neutralizing fake scarcity, countdown timers, and shaming buttons.

The Trustworthy AI Protocol

Scale your output, not your risk.

Using ChatGPT for marketing is easy. Using it safely is hard. I design AI-assisted content workflows for your team where humans retain 100% editorial control. We align your speed with ethical guidelines to ensure you get the velocity of automation without the reputational risk of "robotic" errors.

• Regulatory Alignment: Workflows designed around the EU Ethics Guidelines for Trustworthy AI and GDPR principles. (Note: This is a strategic alignment, not a substitute for legal counsel.)

• The 60/40 Rule: Systems designed for 60% AI speed and 40% human judgment.

• Transparency SOPs: Clear guidelines on how to disclose AI usage to build trust.

The Nudge Strategy

Sell without selling out.

High-pressure tactics (fake scarcity, countdowns) destroy long-term loyalty. We replace manipulation with Behavioral Nudging—helping customers make the best decision for themselves without overriding their autonomy. We build:

• Ethical Funnels: Conversion paths that respect user consent.

• Truth-Based Copy: Messaging that converts based on value, not anxiety.

• Retention Loops: Systems that turn buyers into advocates.

LinkedIn Authority Building

For Founders & Ethical Leaders.

Stop sounding like a bot. I help you optimize your personal profile and create a thought-leadership content engine that builds real authority. Includes:

• Profile Optimization: Turning your bio into a landing page.

• Content Pillars: Defining your voice on Ethics, Governance, or Tech.

• Ghostwriting: Strategic posts that sound like you, not AI.

Transparent Investment

STRATEGIC CONSULTING STARTS AT $100 PER DAY (FOUR HOURS MAX)

Includes up to 4 hours of dedicated strategy & execution per day. Best for: Diagnostics, specific problem solving, and strategy sessions.

CUSTOM PROJECT FEE (Typically $1,500 – $3,000 USD).

Best for: Full system implementation, AI protocol setup, and content sprints.

NON-PROFIT RATE

Special considerations available for purpose-led organizations.

"Classic multinational marketer with the ability to focus on a variety of aspects of customer journey and communications."

Bob Miko, Editor-in-Chief and Director, Pacific Dialogue

My Marketing Oath

I pledge to prioritize well-being over short-term gain. I will not promote products that exploit vulnerable audiences. I will present accurate information, respect privacy, and ensure all AI usage is transparent.

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